Squaring up to Digital Marketing

Squaring up to Digital Marketing

At the Library, our marketing focus is ‘digital first’. Given that we work in the Library itself – what we consider to be the true heart of The University of Manchester and a great place of learning – it’s hardly a surprise that we believe in team learning and...

Training staff to edit the website with confidence

Training staff to edit the website with confidence

The best way to ensure our experts are able to communicate the Library’s vast range of services on the website, is for them to “own” the web content in their particular area.

In order for them to become content owners, this requires training in our Content Management System, terminal 4 (t4).

The more things change, the more they stay the same

The more things change, the more they stay the same

Like many marketers, I have a copy of Philip Kotler’s “Marketing Management” on a bookshelf at home. In my case, and showing my age somewhat, it is the Millennium edition. So it felt like stepping back in time when I decided to dust off the old faithful and renew our acquaintance on the train.