The Advanced Search Summit helps digital marketers and developers optimise their online content in a constantly shifting, crowded marketplace.
At the Library, our marketing focus is ‘digital first’. Given that we work in the Library itself – what we consider to be the true heart of The University of Manchester and a great place of learning – it’s hardly a surprise that we believe in team learning and...
The best way to ensure our experts are able to communicate the Library’s vast range of services on the website, is for them to “own” the web content in their particular area.
In order for them to become content owners, this requires training in our Content Management System, terminal 4 (t4).
The CASE Marketing Institute is an annual conference bringing together higher education marketers from across the sector. I attended this year’s event in York, and came away feeling inspired and motivated after three days sharing ideas with peers from all over the UK and beyond.
Like many marketers, I have a copy of Philip Kotler’s “Marketing Management” on a bookshelf at home. In my case, and showing my age somewhat, it is the Millennium edition. So it felt like stepping back in time when I decided to dust off the old faithful and renew our acquaintance on the train.
Even if you aren’t familiar with the term ‘digital signage’, you probably know more about the platform than you think. Digital signage is all around us and you’ve likely engaged with some yourself in the past week.
Between welcoming our students back from their festive break, forging ahead with preparations for a new exhibition at The John Rylands Library and getting stuck into all of the other big plans we'd been busy laying the foundations for in 2018, Christmas already seems...
As we approach the end of 2018, we thought it would be a good opportunity to look back over the past 12 months and share our highlights from another eventful and memorable year.
Get Started is our flagship campaign, welcoming new and returning students to the Library at the start of each academic year. We run Get Started annually, but refine it each time based on insights gained from an in-depth evaluation process.
What do you actually do all day when you’re a marketing manager in an academic library? Read on!